by Claire Kenney
Your closet tells a story. Each piece was picked for a reason - you purchased the pink jumpsuit to add some pizzazz when you felt a little blah, the sundress when you needed something comfy yet cute for your day-to-day summer errands, the heels for that special event, and athleisure for the daily fitness routine you’ve incorporated into your day to be your best you.
Like God picked you for a purpose, so too did you pick those pieces for a purpose. And similar to how you are a part of a larger story centered on His plan, your clothes are part of your larger story.
“For me, fashion has always been a way to communicate and a reflection of your life,” said Kristen Ross, CurvX founder and CEO. “It’s a way to tell your story.”
As a woman of faith with God as the main focus of your life, why not work that aspect into your wardrobe? CurvX incorporates curated, faith-focused athleisure and accessories into our line for this reason.
“Faith is the foundation of my life, including my work,” Ross reflected. “I honor that by intentionally integrating it into CurvX clothes with scripture-printed tees, tanks, and other tops.”
Recently, CurvX debuted leggings with faith-filled messaging encircling the band at the top of the pants.
“They’re really fun!” Ross said. “Like all of our faith-based attire, the wording on the leggings is a good reminder of God’s grace in your life. It’s this grace that helps us all live out our calling daily.”
Also as a way to encourage faith, CurvX launched a regular fitness and bible study in Chicago. Currently planned as a monthly event, the brand will host their first faith and fitness event on September 27th. As part of the event, participants can enter a raffle to be featured in a CurvX mini video and outfitted in the brand!
“Faith and fitness are a lifestyle; so with CurvX we’re also focused on hosting events that merge both to further our clients’ sense of purpose,” Ross said. “CurvX is a Chicago-based brand so we will host these in-person events in Chicago. That being said, we’re also working on similar, remote programs that our clients nationwide and world-wide can lean on to drive their faith forward and, by doing so, their purpose and calling in life.”
One of these opportunities is CurvX’s Ambassador Program. The program facilitates a way for clients to highlight how they use their CurvX attire in their daily life and, simultaneously, get paid for sales.
“The Ambassador Program has a marketing component, but we also created it to act as a supportive community too and integrate faith and lifestyle in the lives of women,” Ross said.
Another remote-type program is CurvX’s Membership Program. For $29.99, you receive curated, faith-based content, fashion tips, and more.
As CurvX continues to grow, our brand wants to help you grow as a woman of faith. Stay tuned for more on how our faith-based, fitness-focused attire and brand events develop. We’re here to help you continue creating your story and pursue your purpose all while staying focused on God.
3 comments
Love this !!!!
Love the mission.
Beautiful! What a wonder way to walk in purpose and lead the way!