A conversation about business, style, motherhood, purpose—and a few things you probably wouldn’t guess.
Behind CURVX is a woman who has always believed that business can be both beautiful and meaningful. Kristen Ross is an author, speaker, life coach, entrepreneur, wife, and mom of two whose passion for business started long before CURVX ever existed.
Business has been part of Kristen’s world since she was about 10 years old, and today that entrepreneurial spirit shows up in everything from fashion and wellness to publishing, coaching, community, and product development. At the heart of it all is something surprisingly simple: she loves bringing women together and helping them become more confident about what they’re capable of creating.
We sat down with Kristen for a little CURVX Q&A to talk business, personal style, motherhood—and a few fun facts.
CURVX: Let’s start with business. Where did that entrepreneurial side of you come from?
Kristen: Business has been around me since I was about 10 years old, so entrepreneurship never felt completely foreign to me. I genuinely enjoy building things. I love taking an idea, developing it, figuring out what works, changing what doesn’t and eventually watching it become something real. There’s something exciting about creating something from nothing.
CURVX: CURVX has evolved quite a bit. What does the brand represent to you today?
Kristen: CURVX is really about the whole woman. Fashion is part of it, but so are wellness, personal growth, business, community and intentional living. Women are multidimensional, and I wanted to build a brand that could grow with them. Our phrase, “Exploration leads to transformation,” really captures that. Sometimes discovering what you love—or what you’re capable of—changes everything.
CURVX: What part of building CURVX gives you the most joy?
Kristen: Bringing women together. I love watching women connect, exchange ideas, encourage one another and accomplish things they may have been afraid to try before. I also love helping women with their businesses and goals. There is something special about watching another woman realize, “Wait...I can actually do this.”
CURVX: Okay, important question. Favorite color?
Kristen: Black! It will probably always be black. But lately I've been having a lot of fun with bright colors. I think my style is evolving with me.
CURVX: And your favorite fashion house?
Kristen: CHANEL. Absolutely. I love the brand, the products, the femininity, the timelessness—all of it. There’s something about CHANEL that feels classic without feeling boring.
CURVX: What would people be surprised to learn about you?
Kristen: I secretly know how to dance! And when I was little, I walked on my tippy toes and sucked my thumb. Those are definitely the random facts nobody would know from meeting me today.
CURVX: You wear a lot of hats. Which one means the most?
Kristen: Being a mom. ❤️💕 I love being a mom. Business is a huge passion of mine and I love creating, but motherhood is deeply personal to me. Watching my children grow into their own people is one of the greatest privileges of my life.
CURVX: What do you love about yourself?
Kristen: My face! lol..I really do. But beyond that, I think I've learned to appreciate who I've become. I've lived enough life to understand that confidence isn't about believing you're perfect. It's being comfortable enough with yourself to keep growing without constantly rejecting the person you already are.
CURVX: What kind of woman do you hope finds CURVX?
Kristen: The woman who knows there is more for her. Maybe she's building a business. Maybe she's rediscovering her style. Maybe she wants better routines, stronger relationships, deeper community or simply a more intentional life. She doesn't have to have everything figured out. She just has to be open to exploring what's next.
CURVX: Last question. What are you building toward?
Kristen: Something that lasts. I don't want CURVX to be one product, one collection or one moment. I want it to become an ecosystem where women can shop, grow, connect, discover new things and have experiences that genuinely add something to their lives. We're still building—and that's part of what makes this season so exciting.
More Than a Brand
Spend a little time with Kristen and one thing becomes apparent: CURVX isn't being built around a perfectly polished version of womanhood. It's being built around the experience of becoming.
There is room here for fashion and business. Faith and wellness. Motherhood and ambition. Beautiful things and serious conversations. Reinvention, experimentation and a little fun along the way.
And perhaps that is the best introduction to both Kristen and the brand she is building:
You don't have to choose one version of yourself.
Welcome to CURVX.
Exploration leads to transformation.
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